MARKETING
I focus on creating opportunities to connect with and engage our audience through innovative content strategies. By prioritizing interactions with readers and equipping my peers with tools to contribute creatively, I hope to expand our publication’s reach while also fostering a collaborative internal environment.
WEB-FRIENDLY HEADLINES
As part of our publication’s push for better SEO practices, I’ve focused on leading staff through crafting headlines and decks that contain both originality and descriptive detail so as to give readers a clearer preview of each story’s content. Ensuring that our headlines remain both eye-catching and functional not only amplifies the stories’ reach online but also helps develop our writers’ skills in audience-focused journalism.
CROSSWORDS
I formatted our publication’s first crossword for both online and print, increasing engagement by enhancing our magazine's appeal to readers. Since then, I've ensured that the magazine's crosswords stay accessible to a general audience by maintaining a relatively easy difficulty. Building on this success, I established a streamlined system for publishing crosswords online and launched daily mini crosswords, which have driven consistent traffic to our website. To encourage staff participation, I created a comprehensive crossword manual, thus giving all our staff the tools to contribute to our crosswords section.
